Next invited Consulado to create thirteen geek themed videos in order to present it as the official bank of CCXP 22! To deliver accordingly this amazing briefing, our artists dove deep into the main references from the geek culture, including role playing games, traditional cartoon style and the latest mobile games. How many easter eggs can you find in the video?
In order to reach the expected result, we developed the idea of each piece in a way they would all converge. From there, we planned which design and animation techniques should better be used on each one. In order that all material had lines, aesthetics and visuals typical of the culture universes represented on the campaign, it was essential to use different profiles of artists, as well as a process with specific pipelines and different animation techniques.
In terms of execution and production techniques, everything was used; from classic animation (2D frame by frame), to 3D animation, from Artificial Intelligence and Game Engine to, in some cases, even a mixture of different techniques.
For the entire execution of the project, 35 professionals were involved, among them: Director, Art Director, CGI Leads, Producers, Designers, Illustrators, 2D Animators, 3D Animators, Motion Designers, Modelers, Riggers, Look-dev Artists, Render and Composers.
Clear and transparent communication with the client, a multidisciplinary team, collaborative work and organized production processes were essential to achieve the expected result, in addition to highlighting the geek side of each of those involved in the project.
Cyber Punk
Inspiration: Futuristic dystopia
Animation technique: 3D animation using game engine.
Layout Technique: Game Engine.
Classic Comics
Inspiration: Superhero comics
Animation Technique: Motion Graphics and 2D Animation
Layout Technique: 2D Illustration
Anime
Inspiration: Oriental pop art
Animation Technique: 2D Animation and Motion Graphics
Layout Technique: 2D Illustration.
RPG
Inspiration: RPG collectible cards
Animation Technique: Motion Graphics
Layout Technique: Matte Painting
Classic Cartoon
Inspiration: Classic cartoons.
Animation technique: 2D frame-by-frame animation and Motion Graphics.
Layout Technique: 2D Illustration
Classic Game
Inspiration: first generation video game consoles
Animation Technique: Motion Graphics
Layout Technique: 2D Illustration
Mobile Game
Inspiration: contemporary mobile games
Animation technique: 3D animation and 2D animation
Layout Technique: 3D and 2D Illustration
SCI-FI
Inspiration: Retro aesthetic of sci-fi movie posters
Animation Technique: Motion Graphics
Layout Technique: 2D Illustration
Treasure Hunter
Inspiration: Classic adventure movies from the 80's.
Animation Technique: Motion Graphics
Layout Technique: Matte painting, 3D and Artificial Intelligence
Pixel Art
Inspiration: fantasy universe in pixel art
Animation Technique: Motion Graphics
Layout Technique: 2d illustration
Action Figure
Inspiration: collectible antique action figures
Animation Technique: Motion Graphics and 3D Animation
Layout Technique: 2D and 3D Illustration
Robot
Inspiration: sci-fi universe
Animation Technique: Motion Graphics
Layout Technique: 3D Illustration, Matte Painting and Artificial Intelligence
Comics
Inspiration: Comic book covers from the 80s/90s
Animation technique: Frame-by-frame 2D animation and Motion Graphics
Layout Technique: 2D Illustration
Consulado
Direção: Marcos Boca Ceravolo
Direção Executiva: Luciana Pessoa
Atendimento: Giovana Neiva
Produção Executiva: Stefanie Dias e Mauricio de Andrade
Coordenação de produção: Carol Fernandes
Produção: Victoria Andria, Luisa Zorzetti e Milena Moura
Direção de Arte: Feppa Rodrigues
Ilustração: Leandro Marcondes, Diego Oliveira, Jon Suguiyama, Feppa Rodrigues, Camilla Navarro, Rafael Polon, Jessica Brasil e Henriques Lobo
Matt Painting: Rafael Falconi e Diego O.
Motion: Digo Nascimento, Lucas Pineda e Barbara Camirim
Supervisão 3D: Wallan Oliveira
Modelagem: Doug Silva e Ricardo Alves
Lookdev: Ricardo Alves, Lucas Almeida e Paulo Lima
Animação 3D: Vinicius Gasparete
Composição: Isaac Buzzola
Assembly: Marcos Leite e Gabriela Dias
Animação 2D: Gorila Filmes
Supervisão de Animação: Raul Vanussi
Coordenação de Produção: Neno Sbrissa
Animadores: Hugo Takahashi, Jessé Alves e Marcio MOA Perrella Jr.
Clean-up e Cor: Jessé Alves, Jotta Andrade e Raul Vanussi
